California Census 2020
The Office of Community Partnerships and Strategic Communications (OCPSC) is modeled after the state’s successful statewide effort to ensure an accurate and complete count of Californians in the 2020 Census, with a special emphasis on the hardest-to-count Californians.
Investment for the Future
The $187.2 million four-year investment showed impressive results during a time of great uncertainty and turmoil. As a result of unprecedented outreach and communications, California motivated and activated over 10.5 million households to self-respond, including an estimated 2.5 million households in the hardest-to-count census tracts.
California invested early with a focus on developing technology and community partner alliances to communicate the census message. The Focus was on getting households in California’s hardest to count places to respond to the Census.
Results
- Of the 10 most populous states, California achieved the third highest Self-Response Rate gain from the final 2010 Self-Response Rate, with an increase of 1.4 percentage points.
- California achieved the highest self-response rate among the states with the largest hard-to-count population.
- California’s Self-Response Rate success will promote equity for its residents in the delivery of government services, business decisions, and more.
