A track record of success
California Complete Count – Census 2020
Due to the state’s size and diversity, the California Complete Count – Census 2020 campaign placed special emphasis on educating, motivating, and activating residents least likely to participate in the Census. These efforts complemented work by the U.S. Census Bureau to make sure all Californians knew how to respond to the Census, the safety of personal information they provided, and how participation would benefit their communities for the next decade.
BY THE NUMBERS: Complete Count contributed to:
response rate in hardest-to-count census tracts among the nation’s 10 largest population states
households self-responded to the 2020 Census – 2 million more than in 2010
households self-responded in hardest-to-count tracts – exceeding the goal of 2 million
VACCINATE ALL 58 (VA58)
The VA58 campaign was launched to encourage Californians living in places with low vaccination rates and high social and health inequities to get vaccinated against COVID-19. The campaign works with community-based organizations to connect high-risk populations with trusted messengers who provide culturally appropriate information to combat mis/disinformation and build vaccine confidence.
BY THE NUMBERS: VA58 since February 2021:
languages messaging and materials were provided in
community-based organization funded
vaccine appointments made or referred
contacts through in-person outreach (events, door-to-door canvassing, phone banking)
RESPONDING TO A HOTTER, DRIER CALIFORNIA
Save our Water
Hotter, drier weather could diminish our existing water supply by up to 10% by 2040 – making water conservation more critical than ever.
In support of the state’s Water Supply Strategy, OCPSC is partnering with the Department of Water Resources to expand the state’s water conservation campaign.
The goal is to drive a culture shift to make water conservation a way of life and move Californians to transform their water use habits in their homes and yards.
Extreme Heat
As extreme weather conditions become more severe, communities around the state are facing greater health consequences – disproportionately hurting the most vulnerable Californians.
In support of the state’s Extreme Heat Action Plan, OCPSC is working with multiple state agencies to coordinate public awareness efforts.
The goal is to educate residents about extreme heat and the need to act quickly on hot days to mitigate negative health outcomes.