Using Data to Reach Communities
Region 7 North
Community-based organizations in Northern Los Angeles County provide much-needed services to the community’s most vulnerable populations in Antelope Valley. The Antelope Valley region’s population of 413,966 people is 52.6 percent Latino. Spanish and Tagalog are the most common languages other than English.
Census data on the demographic profile of Antelope Valley supports the State’s partners in reaching the most historically underserved communities.
The State leverages data and technology to inform strategy, guide resource allocations, and prioritize those experiencing the greatest health and social inequities. This strategy builds on the success of the California Census 2020 and Vaccinate ALL 58 campaigns.
SALVA and the Antelope Valley Partners for Health are two examples of current State partners who have worked on the California Census 2020 and Vaccinate ALL 58 campaigns. SALVA uses ethnic media as a way to reach community.
“We are trusted messengers or, as people call us, los muchachos de SALVA (the SALVA boys). Our Radio Jornalera SALVA broadcasts in Spanish to our communities.”
Partners are encouraged to collaborate to ensure coverage of specific populations according to their expertise, target population, or geographic area.
Image Description (pictured left): Antelope Valley Partners for Health Staff
Using customized data platforms, the State shares population data with community-based partners to ensure outreach and communication resources are directed where they are needed most.
Map of the geographic area from CORD
Maximino Aquino, Antelope Valley Partners for Health, described how their outreach tactics have evolved during the last five years:
For the Census 2020 campaign, we used SWORD [online data tool] to navigate census tracts and venture into neighborhoods we didn’t know even existed. When the pandemic hit, we organized car caravans to inform communities about the census. We used similar tactics to educate people about COVID vaccinations. Now with CORD, we’ve strengthened our data analysis and added safety precautions to target neighborhoods. We’re partnering with California Association of African American Superintendents and Administrators to expand our outreach to schools, ensuring children and their parents are informed of important campaign issues.