Save Our Water
Save Our Water encourages Californians to conserve water as a way of life year-round and educates on water-wise yard transformations as the most efficient way to reduce water waste outdoors while connecting individuals to local rebates. The campaign is co-managed with the Department of Water Resources.
Learning from Experience
The complexity of campaigns requires multiple outreach methods. The Orange County Coastkeeper provides accurate information through experiences for youth to make lasting impressions on environmental protection. Children and young participants share their experience on social media, with friends and family – expanding the reach of the messaging.
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The campaign reminds Californians to make daily lifestyle changes and adopt a new mindset for conserving water in preparation for hotter dried days ahead.
